Why SEO Is So Important For All Businesses
There are many different methods of online promotion, and SEO (which stands for Search Engine Optimization) has much more of an air of mystery around it than all the others, as it is at the top of the pile when it comes to ROI (Return On Investment).
So, what exactly is SEO?
In simple terms, SEO is the practice of ranking a webpage higher in the search engines than it otherwise would be if no seo work was carried out.
Google uses extremely sophisticated algorithms to automate the process of returning the hundreds of thousands, or millions, of results for any given search phrase.
What an SEO expert does, is take advantage of these algorithms and use them to benefit any particular site, pushing it up in the order of ranking, in order that searchers are presented with the target website or webpage, that is of course relevant to what they are looking for – it’s pointless ranking a website for ‘fluffy toys’, if the website is selling office furniture, for example.
SEO takes 2 forms, the first of which is known as on-site, or on-page seo. This is the practice of making sure the basics are correct, such as title, headings, keywords, meta tags (to a degree), relevance, uniqueness, value to the searcher, good navigation to other pages within the site, and ease of use, to name a few.
The other, and this is more important than on-page seo, is off-site, or off-page SEO. What this entails is building links on OTHER websites or pages that point to the target site. Google sees each of these links in as a vote, and while all votes are not equal, they all matter – either positively, or negatively. A search engine optimization expert is able to identify where to get these relevant ‘votes’ from, and in large numbers. The number of ‘votes’ required to boost a site varies dramatically depending on competion, both the amount of competition, and the strength of the top ranking sites votes. You may only need a few hundred of these votes, or you may need the amount to be in the thousands, but you DO need them, and they MUST come from relevant, trusted sources. Can a business owner do this work themselves? Of course, but you need to remember the amount of time needed to do this, as well as continue to offer your primary business service/product, which is why it ALWAYS pays to outsource seo to a professional, as *that* is their primary service, and they will get better results, faster results, and prolonged results. Every time, without exception.
The absolute beauty of ranking highly for a certain search term, is that now your business is in front of people who are actively seeking it – here’s a small example of why it’s such a powerful addition to any business, no matter what it is;
Television adverts – we’ve all seen them, and are bombarded by them. Let’s say a particular programme has an audience of 10m viewers. 10m people see an advert that is aimed at what the advertisers hope is a fairly targeted demographic – a soap-opera will typically carry an advert for a furniture store. The advertisers figure people are sitting at home on the sofa, watching their programme in a home that will likely have at least one of the viewers as a furniture-buyer. None of those people are actively seeking a sofa at that exact point in time, but some may be in the market for a new one, and the advertisers hope that when the programme is finished, some of those people who are in the market for a new sofa will remember their advert, the name of the company, and either go online to have a browse, or visit a nearby store the next day, if there is one local to the viewer.
Break that down:
- Hope some of those 10m viewers are ready to buy a new sofa – a VERY generous number would be 500k people, so 5%
- Hope that some of those 5% that are, will be so keen to buy, that they remember the advert, AND the name of the company. Again, being generous, 100k people, which is now 1% of the original 10m who saw the advert.
- Hope that some of those 100k people will stop watching TV and go online to get more info, or to find their nearest store. A totally over the top figure would be 60,000 people which is now just .6%
- Hope that of those 60,000, some will also actually go to the store, try out the sofas, and get to the stage where they are ready to part with some cash and make a purchase. Let’s give another generously over the top figure of half of those, so 30,000 people. We now see that, even being fantastically generous with the numbers, that that advertising medium has given a return of around 0.3% possible sales, and in reality is actually less than 0.1%.
Now think of a time when you have actively gone to your computer, hit Google, and typed in a search phrase to find something you wanted to buy. Chances are you found exactly what you were looking for within the first 2 or 3 sites you clicked on, and it’s a very rare occasion indeed when you even end up on page 2 of the google results to make your purchase. This is because you already know what you want, how much you want to spend, and just need somewhere to get that item, and hand your cash over. When you want to buy let’s say a printer, you go online, search for the printer you want, find somewhere selling it, and buy. YOU are doing all the work, and this applies to EVERY internet search by the way, and as such the percentage of sales to visitors to ‘product or service xyz’ is now in the 80% range – more than 100 times more likely than a tv commercial!
This is why search engine traffic (traffic being searchers) is known as Gold Dust to businesses that rank high in Google, and the fight for page 1 listings is so fierce – this is absolute top quality ‘advertising’, and the best part is, the customers are climbing all over each other to find YOU! The question isn’t can you afford to pay for SEO, it’s can you afford not to…
Local Business SEO by Abdeb Promotions
Abdeb Promotions Limited is a local business seo website creation company that focuses on identifying gaps in the search engine market for it’s clients, with the purpose of gaining new customers in those market areas. The ability to exploit search terms where your competitors are weak, and rank highly for those terms in organic or ‘natural’ listings, is our core strength.
With 8 years online expertise in the process of choosing the right domain name for your targeted search term(s), seo-optimised content management system implementation, on-page seo and marketing text, and external seo strategies, Abdeb Promotions can help your business gain new customers from the ever-growing pool of internet users that are actively searching for the products and/or services your business offers.
Most web design companies offer an aesthetically pleasing website for their client, which as a showcase web presence is fine – however there are many search terms that prospective customers are using in Google to seek the supply and/or delivery of that are very often overlooked, which is where Abdeb Promotions Limited offers specialised assistance.
With the tools at our disposal we can verify which specific terms attract the most searches, and therefore clicks. By researching your competitors and their services/rankings, we are able to determine optimum search phrases to target, with a view to achieving page 1 Google listings for those terms. This enables your business to attain the following:
- Laser targeted search phrase listings
- Wider search ranges to supplement your offline customer streams
- An early lead over your local competitors yet to establish a web presence for specific, and under-targeted profitable search terms
- A web presence that will last for years to come as internet searches mature into natural habit
- Website(s) that add to your business assets and eventual sale value
With the internet search engines – specifically Google – taking over as the #1 information source over and above traditional marketing and advertising methods such as Yellow Pages, Thomson Local, local newspapers, and other print media it is imperative to gain a foothold on this huge customer base. Today’s generation are tomorrow’s customers, and using Google to seek specific information is as natural to them as using the Yellow Pages to find a service was to us as little as 10 years ago. With everyone from schoolchildren as young as 7 years old, to those of retirement age and beyond integrating internet usage as a matter of course, even the phrase ‘Google it’ has become part of our everyday speech and actions.
A simplified breakdown of the services Abdeb Promotions gives:
- Research into which areas of your business/services give optimum search value in respect of searches versus competition
- Sourcing of the best suited available domain name for those search terms
- Creation of a website using search engine optimized content management system, and on-page seo
- Ongoing seo work to boost your website to page 1 on Google for those, and/or related search terms
- Free lifetime hosting on dedicated web servers
- Domain transfer to you, so that you own and control your website name rather than have a 3rd party keep ownership of a site you have paid for
- Your entire website placed on disc and handed to you for your peace of mind, and option to host your site elsewhere at any time if you so choose
- Our guarantee that if your site doesn’t appear on the 1st page of Google for any related search term to your business for just one day, the entire month’s seo fee is waived
To speak further, and/or discuss any questions you may have regarding the local business seo services of Abdeb Promotions, please do not hesitate to contact Jel using the contact details listed to the upper-right of this page.
Deciding If The Price Is Right
This one is short and sweet. Let’s say you decide to have a website built by us. Take the price of the site, and work out how many new customers you’d need to cover that price. Your website is for life, so let’s say for the sake of argument it only generates 3 new paying customers a year. For most businesses, the initial cost of the website is paid off well within a year, and the rest of the life of the site is firmly in the profit zone, for a one-time tax-deductable outlay 🙂
You also have the choice to have seo work done for your site, and as Abdeb Promotions local seo offers this, you’d expect me to say you should have this done, but: You really should have this done – the benefits of page 1 listings on Google for customers desperate to find a business or service they can purchase with money they have waiting cannot be emphasized strongly enough by words alone.
My other business interests include online affiliate marketing, and search engine traffic is absolutely golden – these are the prime customers who will and do spend as soon as they find what they are looking for, and with websites in the thousands, targeting all manner of search terms, I can categorically tell you that page 1 organic listings on Google produce the best results by a long way, and then some. These aren’t customers that are 1 in 3000 leaflets posted through letterboxes in your area, which, if you’ll pardon the blunt but well-used and true expression, is ‘throwing enough shit at the wall and seeing what sticks’. These customers are seeking you, instead of the other way around, and your aim is to make sure that your website is visible to them.
With the monthly seo fees being not much higher than the price of a subscription to satellite or cable television per month, can you and your business afford not to invest in an ongoing seo strategy? Don’t let your competitors be the only ones to gain from the stream of online customers looking to spend their money!
Why The Narrow Search Terms?
I get asked this a lot by clients: “Why am I getting a site restricted to a small area? I cover xyz locations too”. For this we need to look at the slightly larger picture – is it better to have 80% of a particular search phrase that is localized, or 1% (and in many cases less) of a much broader search term? Unless you have a budget in the £1000’s you are wasting your time trying to hit the big search terms. Not many people like to hear that, but it’s the truth, and one that unless you are willing to accept, is the #1 stumbling block when trying to establish a web presence for your local business – even if your ‘local’ business covers up to 10 localities, for example.
As an affiliate marketer for the last 10 years, I can drill down surfer trends so that while the visitor count to your website may seem low, these visitors are extremely targeted and ultimately bring more income to your business, regardless of what line of work you are in. Let’s take the search term and site Cheshunt Solicitors as an example;
You, the customer, live in Cheshunt and need a solicitor. In 90% of cases this means unless you already use a solicitor, you need to find one, and instead of using the local paper, or yellow pages/thomson directory, will go to google.co.uk and type in what you need:
You may have a slight alteration of that, and decide to type in “solicitors in cheshunt”, “solicitor in cheshunt”, or “cheshunt solicitor”
ALL of those terms bring the site created and optimized for Google as either the #1, #2, or #3 result, with many other terms bringing the site on page 1 as well.
These are the search terms people specifically looking for YOUR service or product are using to find your competitors instead of you, and those customers are handing over money to those service/product suppliers. This is why narrow search terms ultimately bring your business the paying customers that put more money in YOUR pocket every single time, no matter what your profession, and without exception!
SEO – What Is It and Why Do You Need It?
SEO stands for Search Engine Optimization, which means utilising a variety of methods to make a particular website appear at the top, or at least on the 1st page, of search engines. The #1 search engine by far is Google – so much so that the phrase ‘Google it’ has taken over from ‘look it up on a search engine’. Getting a page 1 listing on Google is crucial to obtaining new customers for your business, and obviously the higher up it is, the better. While no-one can guarantee page 1 results, much less the #1 result, the vast majority of website designers have zero idea of seo, and of those that do, only a small percentage understand the intricacies of it. Of *those*, it’s rare indeed that you will find a designer proficient in the 3 key areas of design, seo, and marketing.
This is where Abdeb Promotions surges to the front of the pack when it comes to offering local businesses the turbo-charged methods that will see you gain a massive advantage over your local business competitors, and see you yield an early and long-lasting edge when it comes to securing the ever-expanding pool of potential customers seeking YOUR services as we truly enter the internet age.
Having a website that in not properly set up with seo is like trying to open a shopfront in your back garden, whilst your competitors have a store on a busy high street. The only customers who are going to see it, are the ones that know it exists anyway, which kind of negates the whole point of setting up your garden shopfront in the first place! It might look good, in fact it might look outstanding; with pretty displays, fresh paint, a beautiful backlit neon sign, and samples of your products. The problem is, no new customers ever know it’s there…
You both want and need non-existing customers to be aware of your product or service, and this is where the beauty of the internet, and search engines kicks in – new customers are actively seeking the services YOU deliver – they just have to find you, and most importantly: Be able to find you.
For obvious reasons I’m not going to state here, where my own competitors can freely see the information, the details that allow me to virtually guarantee the fact that I can bring you more new custom than my rivals are able to. For that info you are going to need to call me on the number shown in the Contact Details to the upper right of this page. If you want the upper hand both now and during the years to come, over your direct local business competitors, then take 5 or 10 minutes of your time and take action by calling me before they do to secure your head start!
nb I only work with 1 company/tradesperson per product/service to ensure no conflicts of interest, and can therefore offer 100% commitment to each and every client who uses my skills. I do this rather than try to juggle customer satisfaction between 2 or more clients and give only a fraction of the consideration otherwise offered by those who would preferably keep 2 clients somewhat content, than 1 client fully happy.
Why You Need A Web Presence
Why do you need a web presence? And just what is a ‘web presence’?
Web Presence Defined
A pretty simple one to answer, though like every question in existence, if you don’t know the answer, you need informing. Basically, web presence is the presence of your company or business, on the internet. This is by way of having a website, no matter how basic, that your potential clients can visit and take a look at.
Why All Businesses Should Have A Web Presence
OK for this we need to take a look at a few different angles, including customer perception. A few years ago, unless you were a medium to large sized business as a minimum, web presence was not as important as it has become during the past 2 – 3 years. The following points show why that has shifted, and how the importance of having a website is now paramount.
Illusions of Grandeur
Apologies for the play on words, but what that is meant to convey is the thought placed into your prospective client or customer’s mind is that even if you are a one man band operation, as far as the customer is concerned, the existence of a website equates to a larger scale operation.
Even though the vast majority of us use the internet on a daily basis, and visit a number of different websites, most of us don’t know what goes into building a website, maintaining it, and having the site hosted so that it is visible online in the first place. The assumption is that it’s a pretty big deal to create and serve a website, and while this is partly true, getting an expert to build you a simple website is a pretty painless task, and one which will reap rewards far in excess of the outlay.
Customers who don’t know this are impressed that your business has a website, customers who know it’s not such a big deal to have a website created by an expert expect one anyway, and the end result is a win-win situation for you and your business.
Customers subconsciously gain an impression of a medium – large company and ‘trust’ your business/products.
24 Hour Accessibility
In fact make that 24/7/365. If you are anything like the vast majority of internet users, many an hour is spent in the evenings and outside normal business hours surfing the internet for a variety of sites, including things that ‘pop’ into your head even whilst surfing or thinking about unrelated items and/or topics.
This leads to those times where we go check a product we need, or find some information on a purchase we need to make, and if your competitor has a website where the customer can get that info, or see that item, or check the opening hours in preparation, and you don’t have a website – guess who gets that sale the next day, and all the future repeat sales? The customer didn’t even know about your business, service, or product, as you have no web presence – think of it like this; if you have a store or office on a busy high street, you want and would expect passing trade. The internet is exactly like that, except on a colossal scale! You want as much passing trade as you can get, and the cost of getting a website built pales into insignificance when you compare the cost of a brick and mortar building situated in a prime location. What’s more is you get the potential for passing trade every second of the day, all year round – no other advertising medium or physical location even comes close.
Passing trade every minute, hour, day, week, month and year to your local and global audience.
In short, a website gives you credibility, which is a major factor in whether a customer chooses your products and/or services.
Our Unbeatable Guarantee!
Our monthly fees incorporate both hosting and for search engine page 1 listing(s). We are the only company to include both services in our monthly fee! The monthly pricing is just £7.95 per full month that your site appears on page 1 of Google for related search terms to your business/services. So, should your site not appear on page 1 of Google for just one day during any month for any relevant phrase to your website, the entire monthly fee (including hosting) is waived!
We are committed to making sure your website is visible to search engine users, and offer this unique feature to each and every customer, no matter what size your website is – and that’s guaranteed.
*For larger sites please contact us for a custom quote.